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Lunar Academy Assessment
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Building Partnerships Between Web3 Projects
1. Which things should you keep in mind when looking for partnerships with other projects?
Look for projects with the same level of dedication, and partners with solid projects that really believe in your project.
With a solid vision and the same principles, already with way bigger audiences than your project.
Similar stage and similar launch date, but with a completely different vision and values.
Paid Advertising In The Web3 World
2. Select two challenges in tracking Web3 Ads performance
Limitation in tracking conversions across multiple devices - example: you see the ad on mobile, but then join the community on your desktop.
Difficult to attribute paid ads to direct community growth.
If KPIS are not well designed at this stage, it will be harder to measure performance.
Budgets are not clear from the beginning.
Getting Started With Public Relations In Web3
3. When planning your PR campaigns, how can you get organic coverage for your project? Select the True Sentence
Provide value to journalists: respond to their requests fro Web3 related quotes and interviews, by signing up to Help A Reporter Out (HARO) and Qwoted. More likely to be picked to expertise due to web3 being an unknown subject for many journalists.
Manually look for the biggest influencers in your niche. Find the best keywords to narrow the search down. Once you find it, start a relationship with them and align your budgets and goals.
The Role Of Social Media In Web3
4. Select three types of content that works pretty well on Twitter
Retweet personal life content
Web3 Community Growth
5. Select 3 good practices, a community manager can adopt toward the community:
Develop personas to target.
Narrow topics down
Define objectives and KPIs
Effective management, using moderators
Engage manually with everyone that joins the community
Don’t support moderators in their job
Planning Strategies And Prices In Web3
6. How to plan your Web3 marketing budget? Select 3 important aspects to keep in mind
Be clear about goals: define which are the exact steps to reach roadmap milestones
Explore Your Options
Analyze Your Situation. First, clarify what you need to do
Consider bull and bear market times when planning: is your marketing budget immune to an economic downturn?
Marketing activities are often paid in € or $, so diversifying investments including stablecoins
Evaluate the Plan and Its Impact
Web3 Influencer Marketing
7. Select the pro and the con of hiring mainstream celebrities as influencers for your Web3 project
High budget required, often less engaged audiences for web3. Can be difficult to create a web3 story that relates to the audience.
Most trusted type of influencer in web3, leading to better engagement and high CPM
Highly competitive and likely larger costs even if low number of followers
Significant exposure due to the huge audience, gives your project a lot of credibility
Thank you, you are now equipped with the right knowledge on Web3 marketing!
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